COMMENTARY: Apple has shown it again. I'm torn about the groundbreaking technology of Apple's first spatial computer. On the one hand, I find it absolutely fascinating and exciting. On the other hand, I wonder if our species really needs something like this and how our brains will react to hours of working in this virtual environment. But I am fascinated by one thing: I will live to see this vision of the future - at least part of it. For a comprehensive presentation on Apple Vision Pro, see Resources on the topic below.
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Apple advances our species
I am convinced of the advanced possibilities offered by such virtual environments. The idea of watching a movie on a huge, 30-meter screen is simply incredible. And when the backgrounds are appropriately designed, it creates an immersive experience. I'm thrilled to hear that films are already being planned in collaboration with Disney. Imagine speeding across a lava planet in a Star Wars spaceship and lava flowing around the virtual screen as well - and all in 3D! It's just insanely cool.
However, questions also arise: What would it be like to experience the same movie together with my wife and friends? Or wouldn't it be great if spouses who are physically far away (e.g., on business trips) could watch the same movie and even talk to each other? The possibilities seem limitless.
I also imagine shopping to be cool. I would love to get comprehensive advice about a product. I look at it, the AI-supported salesman answers my questions... But the Haitian experience falls by the wayside. I am a cigar connoisseur and the scent in such a shopping experience falls by the wayside. Or maybe someday it won't?
With visionOS, apps can fill the space around the user. They can be moved anywhere and scaled to the perfect size. They even react to light and cast shadows.
Users can turn any room into their own personal cinema, with a screen that feels like it's 30 meters wide. (Viewers can stream Foundation on Apple TV+ with a subscription).
Presentations reinvented: With Apple Vision Pro
The presentation of services and products will also undergo a revolution. You could look at your own living room, hide all the furniture and virtually add new pieces of furniture in 3D. I think that's also just insanely cool!
Apple Vision Pro opens doors to a new era of technology. Although I still have reservations, at the same time I am excited about the revolutionary possibilities that await us. The future promises a blend of the virtual and the real that is beyond our imagination.
visionOS gives developers a whole new platform for creating immersive app experiences. And with the App Store on Apple Vision Pro, it's easy for users to discover new apps or access hundreds of thousands of popular iPhone and iPad apps - all at a larger-than-life scale.
Despite my ambivalent feelings, I am excited about the revolutionary possibilities that this technology offers us. Time will tell whether Apple's visions will become established in our society and change the way we live. I am convinced that it will. It is the first step. I wish that this technology could be used as normal glasses. Or implant the technology directly into the brain. I'm dreading that right now, but that will probably (surely) happen someday?
Resources on the topic
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