PRESS RELEASE 05.0.23. CUPERTINO, CALIFORNIA. Apple today unveiled Apple Vision Pro, a revolutionary spatial computer. It seamlessly merges digital content with the physical world. Users are enabled to stay present and connected with others.
Expected Reading Time: 15 Minuten
Table of contents
- Infinite screen: Apple Vision Pro
- The beginning of a new era of computing
- Extraordinary new experiences
- A revolutionary operating system and user interface
- Groundbreaking design
- Unmatched innovation in hardware
- Industry-leading data protection and security
- Prices and availability
- About Apple
- Resources on the topic
- This might also interest you
Infinite screen: Apple Vision Pro
Vision Pro creates an infinite canvas for apps that goes beyond the limits of a traditional screen. It introduces a fully three-dimensional user interface controlled by the most natural and intuitive inputs. Namely, the user's eyes, hands and voice.
Vision Pro enables users to interact spatially with digital content thanks to the visionOS operating system. Virtual space thus becomes real. It feels to users as if they are physically present in their space.
Vision Pro's breakthrough design features an ultra-high resolution display system with 23 million pixels. It has two screens and further features a special Apple silicon in a unique dual-chip design. This ensures that every experience feels like it is happening in real time in front of the user's eyes.
visionOS merges digital content with the physical world and is the first spatial operating system based on macOS, iOS and iPadOS.
The beginning of a new era of computing
"Today marks the beginning of a new era in computing," said Tim Cook, CEO of Apple.
According to Mike Rockwell, VP of the Technology Development Group at Apple, the development of their spatial computer required invention in all system areas. "Vision Pro is years ahead and unique in Apple's long history of innovation thanks to revolutionary input system and numerous breakthrough innovations." Vision Pro surpasses previous innovations with a revolutionary input system and thousands of breakthrough innovations, thanks to decades of Apple innovation. It opens up incredible experiences for our users and exciting new possibilities for our developers."
"Developing our first spatial computer required invention in almost every aspect of the system." So says Mike Rockwell, vice president of Apple's Technology Development Group. "Through tight integration of hardware and software, we have created a self-contained spatial computer in a compact, portable form factor. It is the most advanced personal electronics device ever."
Apple Vision Pro uses the most advanced materials for incredible performance, portability and wearability.
Extraordinary new experiences
Apple Vision Pro brings a new dimension to powerful, personal computing. By changing the way users interact with their favorite applications. How they capture and relive their memories, enjoy stunning TV shows and movies, and connect with others via FaceTime.
An endless canvas for apps at work and at home:
visionOS offers a three-dimensional user interface that frees apps from the confines of a screen. So they can be displayed side by side at any scale. Apple Vision Pro allows users to be even more productive. With infinite screen space, access to their favorite apps, and all-new ways to multitask. And with Magic Keyboard and Magic Trackpad support, users can set up the perfect workspace. Or wirelessly integrate their Mac's powerful features into Vision Pro. You'll create a huge, private, and portable 4K display with incredibly sharp text.
With visionOS, apps can fill the space around the user. They can be moved anywhere and scaled to the perfect size. They even react to light and cast shadows.
Captivating entertainment experiences:
With two ultra-high resolution screens, Apple Vision Pro can transform any room into a personal cinema. And it does so with a screen that feels like it's 30 feet wide and an advanced Spatial Audio System. Users can watch movies and TV shows or enjoy stunning three-dimensional movies. Apple Immersive Video offers high-definition 180-degree footage with Spatial Audio. Users can access a range of exciting immersive videos that transport them to entirely new places.
Spatial computing enables new types of games with titles that cover a whole spectrum of immersion. They connect the player to completely new worlds. What's more, users can play over 100 Apple Arcade games on a screen of any size. And what's more, with incredibly realistic audio and support for popular game controllers.
Users can turn any room into their own personal cinema, with a screen that feels like it's 30 meters wide. (Viewers can stream Foundation on Apple TV+ with a subscription).
Environments allow a user's world to grow beyond the dimensions of a physical space. With dynamic, beautiful landscapes that help him focus or reduce clutter in busy spaces. The Digital Crown allows users to adjust how present they are in or immersed in an environment via rotation.
Immersive environments allow users to expand their world beyond the dimensions of a physical space with dynamic, beautiful landscapes.
Memories come alive:
Apple's first three-dimensional camera, Apple Vision Pro lets users capture their favorite memories with Spatial Audio. They can relive and immerse themselves in them. Each spatial photo and video transports the user back to a specific moment. For example, a celebration with friends or a special family gathering. Users can access their entire photo library in iCloud. They can view their photos and videos in life size with brilliant colors and spectacular details. Each panorama taken with the iPhone enlarges and surrounds the user. This gives him the feeling of standing exactly where it was taken.
Spatial photos and videos take users back to a special moment.
Stunning panoramic photos taken with iPhone expand. They envelop the user, making them feel like they are standing exactly where the photo was taken.
FaceTime becomes spatial:
With Apple Vision Pro, FaceTime calls use the space around the user. Each participant in the call is reflected in life-size tiles. As well as Spatial Audio, so it sounds like the participants are speaking exactly where they are. Users wearing Vision Pro during a FaceTime call are represented as a persona. This is a digital representation of themselves created using Apple's most advanced machine learning techniques. It reflects facial and hand movements in real time. Users can do things together. Like watch a movie, scroll through photos, or work together on a presentation.
FaceTime on Apple Vision Pro makes it easy to connect and collaborate. Plus, the video tiles are life-size. And Spatial Audio makes it sound like participants are talking right where they are.
Even more app experiences:
Apple Vision Pro features an all-new App Store where users can discover apps and content from developers and access hundreds of thousands of popular iPhone and iPad apps that work beautifully and automatically with the new input system for Vision Pro. Apple's developer community can go even further, leveraging the powerful and unique capabilities of Vision Pro and visionOS to design brand new app experiences and reimagine existing ones for spatial computing.
visionOS gives developers a whole new platform for creating immersive app experiences. And with the App Store on Apple Vision Pro, it's easy for users to discover new apps or access hundreds of thousands of popular iPhone and iPad apps - all at a larger-than-life scale.
A revolutionary operating system and user interface
Building on decades of technical innovation in macOS, iOS and iPadOS, visionOS was designed from the ground up to meet the demands of low-latency spatial computing. The result is a revolutionary operating system that delivers powerful spatial experiences that leverage the space around the user and open up new possibilities at work and at home.
visionOS features a brand new three-dimensional user interface that makes digital content visible and tangible in the user's physical world. It dynamically responds to natural light and casts shadows, helping users understand scale and distance. To help users navigate and interact with spatial content, Apple Vision Pro introduces an entirely new input system controlled by the eyes, hands and voice. Users can scroll through apps by simply looking at them, tapping with their finger to select them, scrolling with their wrist, or dictating with their voice.
The revolutionary visionOS features a brand new three-dimensional user interface that users can magically control with their eyes, hands and voice.
Apple Vision Pro also features EyeSight, an exceptional innovation that allows users to stay in touch with their surroundings. When someone approaches a person wearing Vision Pro, the device feels transparent and lets the user see while displaying the user's eyes. When a user is immersed in an environment or using an app, EyeSight provides visual cues to others about what the user is focusing on.
Even when completely submerged, EyeSight allows users to stay in touch with their surroundings while wearing Apple Vision Pro.
Apple Vision Pro builds on Apple's innovation and experience in creating high-performance products like the Mac, iPhone and wearables like the Apple Watch, culminating in the most advanced personal electronics device ever. To achieve its ambitious goals for performance, portability and wearability, Apple has used the most advanced materials available.
The Apple Vision Pro offers an amazing amount of technology in a compact design. A single piece of three-dimensionally molded and laminated glass is polished to create an optical surface that serves as a lens for the numerous cameras and sensors needed to connect the physical world with digital content. The glass flows into the custom aluminum alloy frame that gently curves around the user's face, while the modular system allows for a custom fit for a variety of individuals.
The Light Seal is made of a soft textile and comes in a variety of shapes and sizes to fit the user's face for a precise fit. Flexible straps keep the sound close to the user's ears, while the headband - available in different sizes - is knitted in three dimensions and is made of one piece to provide cushioning, breathability and stretch.1 The band is attached with a simple mechanism, making it easy to change to a different size or style of band.
1 - The accessories are sold separately.
From left to right, the Apple Vision Pro's glass blends seamlessly into the custom aluminum alloy frame, gently hugging the user's face, while a modular system of parts-including the light seal and headband-allows for a custom fit.
The Apple Vision Pro is designed for heavy workloads and can run for two hours on a single charge.
Unmatched innovation in hardware
Apple Vision Pro is designed to deliver phenomenal computing power in a compact wearable form factor. Featuring a breakthrough ultra-high resolution display system built on an Apple silicon chip, Vision Pro uses micro-OLED technology to pack 23 million pixels into two displays the size of a postage stamp, with a wide color and dynamic range. This technological breakthrough, combined with special catadioptric lenses that allow for incredible sharpness and clarity, makes for a breathtaking experience. Users who require vision correction will use ZEISS Optical Inserts to ensure visual fidelity and eye-control accuracy.2
2 - The ZEISS optical inserts are available separately.
Apple Vision Pro features an ultra-high resolution display system with 23 million pixels on two screens - more than a 4K TV for each eye - and the all-new R1 chip for a near real-time, lag-free view of the world.
The heart of the Apple Vision Pro
An advanced Spatial Audio System is at the heart of the Apple Vision Pro, making sounds feel like they are coming from the user's environment and adapting the sound to the room. Two individually amplified drivers in each audio pod deliver personalized Spatial Audio based on the user's head and ear geometry.3
3 - Personalized Spatial Audio requires an iPhone with a TrueDepth camera to create a personal profile.
With the most advanced Spatial Audio System ever, Apple Vision Pro makes sounds feel like they are coming from the user's environment. Audio pods with two drivers positioned next to each ear deliver personalized sound and adapt to the environment.
In addition to the breakthrough display and advanced audio experience, the powerful eye-tracking system in Apple Vision Pro uses high-speed cameras and a ring of LEDs to project invisible light patterns onto the user's eyes for responsive, intuitive input.
These breakthrough innovations are powered by Apple silicon in a unique dual-chip design. M2 provides unparalleled standalone performance, while the all-new R1 chip processes input from 12 cameras, five sensors and six microphones to ensure content appears in real time, right in front of the user's eyes. R1 transmits new images to displays within 12 milliseconds - 8 times faster than the blink of an eye. Apple Vision Pro is designed for all-day use from AC power and up to two hours from the high-performance external battery.
Apple Vision Pro's breakthrough innovations enable magical new experiences at work and at home.
Industry-leading data protection and security
Apple Vision Pro is built on a solid foundation of privacy and security, putting users in control of their data.
Optic ID is a new secure authentication system that analyzes the user's iris under various invisible LED lighting conditions and then compares it to registered Optic ID data protected by the Secure Enclave to instantly unlock Apple Vision Pro. A user's Optic ID data is fully encrypted, inaccessible to apps, and never leaves the device, meaning it is not stored on Apple servers.
The user's gaze direction remains private during navigation in Apple Vision Pro, and eye-tracking data is not shared with Apple, third-party apps, or websites. In addition, data from the camera and other sensors is processed at the system level, so individual apps do not need to see the user's surroundings to provide spatial experiences. EyeSight also includes a visual indicator that shows others when a user takes a spatial photo or video.
Prices and availability
Apple Vision Pro starts at $3,499 and will be available on apple.com and in Apple Stores in the U.S. in early 2024, with other countries following later in the year. Customers can learn more about Vision Pro, try it out and get it customized at Apple Stores.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's five software platforms - iOS, iPadOS, macOS, watchOS and tvOS - deliver a seamless experience across all Apple devices and provide people with groundbreaking services like the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products in the world and leaving the world a better place than we found it.
Resources on the topic
This might also interest you
Subscribe to Crazycat.Zone news. No SPAM, only news. Currently only available in German language.